Calculate ROI For Your Radio Campaign

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a head today when I read a blog from a marketing software company in San Mateo, CA. The author is the […]

Advertising To The Modern Family

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent infographic (shown at right) from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our world. According to AdWeek, the modern family is made up of heavy media users who are open to advertising, but they are also alienated by […]

Curation and Customization Drives Revenue and Growth

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a “hybrid of lean-back curation and lean-forward customization,” American Public Media’s 89.3 “The Current” (KCMP-FM) partnered with web pureplay Slacker to launch the stream, which allows users to influence […]

Clear Channel Knows How To Do Smart Integrated Marketing

On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out in 10 minutes in 2011, and banking on continued success of the event as both an advertising platform for their […]

Radio In Its Many, Many Forms

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. For nearly 80 years, commercial radio was delivered in one simple form: radio waves broadcast by a tower and collected by that little receiver in your car or on your desk. AM/FM were your only choices, but that still provided people in large cities with 20 or 30 or 40 or 50 stations. Then, […]