Category: Building Campaigns

Can You Make Money With It?

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one of “how to make money with it.” Recently, however, a number of sources have taken to calling social media — and Facebook in particular — a waste of […]

Using Trigger Events On The Radio

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on the radio, I’d like to remind you that you can give $10 to American Red Cross Disaster Relief by texting REDCROSS to 90999. This donation helps people specifically […]

Calculate ROI For Your Radio Campaign

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a head today when I read a blog from a marketing software company in San Mateo, CA. The author is the […]

Advertising To The Modern Family

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent infographic (shown at right) from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our world. According to AdWeek, the modern family is made up of heavy media users who are open to advertising, but they are also alienated by […]

Clear Channel Knows How To Do Smart Integrated Marketing

On Monday (7/9) Clear Channel Media and Entertainment announced the lineup and ticket details for their second annual iHeartRadio Music Festival in Las Vegas. Last year, they billed the concert as the coming out party for their iHeartRadio platform and app. This year, they’re building on the anticipation that saw the two-day show sell out in 10 minutes in 2011, and banking on continued success of the event as both an advertising platform for their […]