Category: Business Observations

Why radio should take notice of the DTV conversion

If you work in radio, pay close attention to what has happened with the DTV conversion, a transition that was scheduled to culminate in a massive and singular flip of the switch today, but has instead become a chaotic and piecemeal change that will result in confusion and indifference. And now, because the Federal Government really screwed up the conversion, this will all happen without the added benefits of increased preparedness, uniformity or clarity. Pay […]

The Best Marketing Changes Perception, But So Does The Worst

I’m writing this article with the assumption that you (the reader) agree that marketing works, and works in very strong ways. We are confronted with marketing and advertising messages all day, every day. From the minute our clock radio alarm goes off and your local morning show DJ is endorsing his favorite product, to the moment we fall asleep with the TV on an infomercial, businesses and organizations are all promoting what they do. And […]

Goodbye DRM! Hello Joe The Correspondent?

I wanted to write a brief entry this week on two unrelated news stories that caught my attention. The first has been covered extensively over the last few days – Apple’s new release of iTunes will remove DRM, or Digital Rights Management, a technology that prevents users from copying or sharing music they have legally purchased. I’ve run head-first into DRM a few times, including a span of several months five or six years ago […]

The UK gets free music at the holidays

In the past week, I’ve come across two music promotions taking place in the UK that I just wanted to share. I think free music is a great way to reach out to fans, strengthen an artist’s base, showcase quality, and give something back. Here are the details: The BBC’s Radio 1 has launched their Christmas special, giving away a new MP3 every day from December 15 until Christmas Eve. So far, the list features […]

Look for synergy all around you…

There are a lot of buzzwords floating around marketing departments all over the world. It doesn’t really matter what industry you’re working in either, you’ll still find the regulars. But every once in a while, a situation comes up where one of those buzzwords really makes sense in a specific context. Enter “synergy” and the topic of this entry. Synergy is an old word. No, not 1997 old, but really old. 1660 old. It apparently […]