Category: Working Better

Beware of Surge Pricing

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. If you follow me on Twitter (@Kondylas), you know that I occasionally post about a cool start-up company called Uber. Uber is an on-demand private driver available in many large cities (and complete with the spotless black town car or SUV) that aims to replace taxis and limos. You can request a ride at […]

Calculate ROI For Your Radio Campaign

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and why it all matters. It came to a head today when I read a blog from a marketing software company in San Mateo, CA. The author is the […]

Advertising To The Modern Family

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent infographic (shown at right) from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our world. According to AdWeek, the modern family is made up of heavy media users who are open to advertising, but they are also alienated by […]

Curation and Customization Drives Revenue and Growth

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a “hybrid of lean-back curation and lean-forward customization,” American Public Media’s 89.3 “The Current” (KCMP-FM) partnered with web pureplay Slacker to launch the stream, which allows users to influence […]

How I use social media (including Twitter and Facebook) in 2009

Recently, I’ve been thinking a lot about how I use social media, and why I interact with it in the way that I do. I’ve also been thinking a lot about how I should be using social media, and if there are more things I can do to give and get better results. I credit this examination to the simple detail that I just started using Twitter on a daily basis, and it’s been an […]