In Defense of Broccoli

While listening to NPR’s “All Things Considered” yesterday, I heard an interview with┬áRon Midyett, CEO of Apio Inc., a grower/shipper of broccoli. He was being interviewed because broccoli had been mentioned several times in the Supreme Court hearings about health care that took place this week. And apparently getting your product mentioned in the Supreme court is kind of a big deal: MELISSA BLOCK, NPR HOST: Ron, were you paying attention to the Supreme Court […]

When Social Media Spam Hurts Your Brand

I spend a lot of time on social media — Facebook, Twitter, Google+, even Pinterest — and as a result, I see a lot of people get tricked into clicking spam links. Last weekend, I saw a very savvy friend repost a spam link on Facebook about Jennifer Lopez’s “wardrobe malfunction” on the Grammys. Then, I watched as Philadelphia agency Square 2 Marketing had their Twitter account taken over. That hacked account subsequently sent both […]

Radio As A Metonym?

From Wikipedia: Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, “Hollywood” is used as a metonym for US cinema, because of the fame and cultural identity of Hollywood as the historical center of movie studios and movie stars. Using that definition, radio is being used as […]

When Social and Traditional Media Clash

I’m a huge fan of the CBS show The Big Bang Theory. Now in it’s fifth season, the writing is delightful and the cast is like none other on TV. It’s also about a core group of four nerds that love everything that has to do with science (so it hits home just a bit too). Naturally, my fanaticism for the show leads me to joyfully watch trailers for upcoming episodes as well as follow […]

Price Pressure In Advertising

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. Over the last two weeks, there has been a lot of conversation in the advertising community about statements made by Proctor & Gamble CEO Robert McDonald and CFO Jon Moeller on the company’s quarterly earnings call. McDonald and Moeller announced they would lay off 1,600 employees, including some in the marketing department, and that […]