Category: What Moves Me

The Hidden City Interview: A Full Transcript

On Thursday, November 29, I was contacted by Alex Vuocolo, a freelance writer for Hidden City Philadelphia. He was following up on a lead for a story about the 800 block of N. Opal Street, a small street that runs through Ogden Park and where I also own a piece of property. Since the 1970s (and perhaps before), the area on each side of the street designated for sidewalks has been unused and “adopted” by […]

Using Trigger Events On The Radio

This post was also published on Sounding Board, a blog from The Radio Agency where I serve as a Marketing Consultant. By now you’ve probably seen the terrible pictures of the damage from Hurricane Sandy to the East Coast. Before we talk about using trigger events on the radio, I’d like to remind you that you can give $10 to American Red Cross Disaster Relief by texting REDCROSS to 90999. This donation helps people specifically […]

When Social Media Spam Hurts Your Brand

I spend a lot of time on social media — Facebook, Twitter, Google+, even Pinterest — and as a result, I see a lot of people get tricked into clicking spam links. Last weekend, I saw a very savvy friend repost a spam link on Facebook about Jennifer Lopez’s “wardrobe malfunction” on the Grammys. Then, I watched as Philadelphia agency Square 2 Marketing had their Twitter account taken over. That hacked account subsequently sent both […]

When Social and Traditional Media Clash

I’m a huge fan of the CBS show The Big Bang Theory. Now in it’s fifth season, the writing is delightful and the cast is like none other on TV. It’s also about a core group of four nerds that love everything that has to do with science (so it hits home just a bit too). Naturally, my fanaticism for the show leads me to joyfully watch trailers for upcoming episodes as well as follow […]